History of Advertising

By ikelly426
  • In 1704, the first newspaper ad was published

    In 1704, the first newspaper ad was published

    It was an announcement about
    a house for sale in the Boston
    Newsletter.
  • Ben Franklin also started magazine advertising in 1749 with his General Magazine.

    Ben Franklin also started magazine advertising in 1749 with his General Magazine.

    The first successful newspaper
    (after our founding as a nation)
    was in 1784, also in
    Pennsylvania. It was even
    called the Advertiser!
  • The first Advertising Agency opened in 1843.

    The first Advertising Agency opened in 1843.

    He was in charge of brokering
    space for advertising more than
    for the actual creation of the ads.
  • In 1873, there was a convention of advertising agents in New York.

    In 1873, there was a convention of advertising agents in New York.

    This was the beginning of creative
    advertising in this country.
  • In 1893, a cola company got the first registered trademark.

    In 1893, a cola company got the first registered trademark.

    The company bookkeeper
    came up with the original
    first mark for the brand.
  • In 1906, the first million dollar advertising client was born.

    In 1906, the first million dollar advertising client was born.

    Can you guess which
    company broke the million
    dollar barrier to promote its
    cereal products?
  • The first sponsored radio show aired in 1923.

    The first sponsored radio show aired in 1923.

    In 1924, other companies
    began sponsoring radio
    programs, and the age of
    radio advertising was in full
    swing.
  • Advertising Media changed again in 1938.

    Advertising Media changed again in 1938.

    Radio surpassed magazines as
    the dominant form of advertising.
  • Television’s first broadcast ad!

    Television’s first broadcast ad!

    It was an ad for a watch that
    ticked for 60 seconds.

  • Telemarketing

    1970 saw the popular introduction of telemarketing as it emerged as a common tactic to attract new business.
  • In 1971, Congress banned cigarette advertising via broadcast media.

    In 1971, Congress banned cigarette advertising via broadcast media.

    Cigarette companies felt the
    bruises from the advertising
    restraint and re-channeled all of
    their ads into magazines and
    billboards.

  • newspaper advertising

    In 1985 print advertising really exploded with newspaper ad revenue reaching an impressive £25 billion! This explosion was a result of the emergence of desktop publishing and the personal computer.
  • 1993 brings the Internet to over 5 million people worldwide and changes the way ads are delivered yet again.

    1993 brings the Internet to over 5 million people worldwide and changes the way ads are delivered yet again.

    Ads pop up, pop under, and
    become a general nuisance to
    most computer users.

  • Introduction of the internet and emails!

    1995 – 2002 saw the introduction of the internet and emails! In 1994, Phoenix law firm Canter and Seigal advertised their services by posting a message on several thousand newsgroups. Mobile phones gained even more popularity and the internet became a viable tool for commerce, opening doors for an explosion in marketing.

  • birth of blogs

    In 1998 search evolved with Google and MSN and in 1999 blogging emerged with the launch of blogger.com. By 2006 there were 50 million blogs in existence! In 1998 Google also introduced PageRank, which is the metric Google uses to determine how websites should rank.