History of Advertising
In 1704, the first newspaper ad was publishedIt was an announcement about
a house for sale in the Boston
Ben Franklin also started magazine advertising in 1749 with his General Magazine.The first successful newspaper
(after our founding as a nation)
was in 1784, also in
Pennsylvania. It was even
called the Advertiser!
The first Advertising Agency opened in 1843.He was in charge of brokering
space for advertising more than
for the actual creation of the ads.
In 1873, there was a convention of advertising agents in New York.This was the beginning of creative
advertising in this country.
In 1893, a cola company got the first registered trademark.The company bookkeeper
came up with the original
first mark for the brand.
In 1906, the first million dollar advertising client was born.Can you guess which
company broke the million
dollar barrier to promote its
The first sponsored radio show aired in 1923.In 1924, other companies
began sponsoring radio
programs, and the age of
radio advertising was in full
Advertising Media changed again in 1938.Radio surpassed magazines as
the dominant form of advertising.
Television’s first broadcast ad!It was an ad for a watch that
ticked for 60 seconds.
Telemarketing1970 saw the popular introduction of telemarketing as it emerged as a common tactic to attract new business.
In 1971, Congress banned cigarette advertising via broadcast media.Cigarette companies felt the
bruises from the advertising
restraint and re-channeled all of
their ads into magazines and
newspaper advertisingIn 1985 print advertising really exploded with newspaper ad revenue reaching an impressive £25 billion! This explosion was a result of the emergence of desktop publishing and the personal computer.
1993 brings the Internet to over 5 million people worldwide and changes the way ads are delivered yet again.Ads pop up, pop under, and
become a general nuisance to
most computer users.
Introduction of the internet and emails!1995 – 2002 saw the introduction of the internet and emails! In 1994, Phoenix law firm Canter and Seigal advertised their services by posting a message on several thousand newsgroups. Mobile phones gained even more popularity and the internet became a viable tool for commerce, opening doors for an explosion in marketing.
birth of blogsIn 1998 search evolved with Google and MSN and in 1999 blogging emerged with the launch of blogger.com. By 2006 there were 50 million blogs in existence! In 1998 Google also introduced PageRank, which is the metric Google uses to determine how websites should rank.