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Derived from the middle English at vert ascend meaning to notify, a word that now represents a way to get to people's subconscious unconscious.
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The first newspaper advertisment is published in the Boston News-Letter
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The first magazine advertisement is printed in Benjamin Franklin's Pennsylvania Gazette. Benjamin Franklin impacts advertising by including simple illustrations in his advertisements.
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Proctor & Gamble Co. begin advertisng Ivory soap with an unbelievable budget of $11,000.
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Frank Munsey drops the price of his magazine, designating the first attempt at maintaining a magazine through advertisment sales rather than newsstand sales.
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The Association of American Advertisers, a forerunnner of the Association of National Advertisers, is assembled.
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A group in which agencies, advertisers, and media representatives come together is formed.
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The Consumer Movement begins when the consumers vocalize their discontent with the nature of advertising and actively fight to stop false advertising.
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W.K. Kellogg begins to advertise Corn Flakes in six medwestern newspapers.
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The American Association of Advertising Agencies is initially formed with 111 agencies
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George Gallup introduces a widely syndicated opinion poll in order to gain insight on the needs of the consumer market.
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Advertising spending drops from $3.1 billion to $1.5 billion following the crash of the stock market.
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Radio trancends magazines in advertising revenue.
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The War Advertising Council is set up to create advertising campaigns for the war effort. It is renamed the Advertising Coiuncil after the war.
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J. Walter Thompson's agency is the first to receive over $100 million in revenue.
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The iconic Marlboro Man campaign is launched
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CBS beomes the largest advertising network in the world
