History of Advertising

  • Period: to

    New World advertisements

    During this time of exploration and conquest, many people moved to the New World in search of a new life of happiness and prosperity.
  • English ad published promoting life in the New World

    English ad published promoting life in the New World
  • An Early Handbill Introducing Coffee to Londoners

    An Early Handbill Introducing Coffee to Londoners
  • First real estate newspaper ad in Long Island

  • Pennsylvania Gazette Ads

    Benjamin Franklin begins publishing the Pennsylvania Gazette in Philadelphia, which includes pages of "new advertisements."
  • First Advertising Convention

    The first convention of advertising agents is held in New York.
  • Woodbury soap uses sex appeal in ad

  • Burma-Shave Highway Ads

     Burma-Shave Highway Ads
    In the early years of the automobile, Clinton Odell developed a brushless shaving cream. It was a great product with no marketing plan until his son, Allan, pitched him an idea in 1925: consecutive signs with simple verses, posted at the edge of highways. Clinton, not crazy about the idea, gave Allan $200 for a trial near Minneapolis. The signs delighted motorists, sales soared, and the iconic campaign eventually spawned 600 verses on 7,000 signs, many submitted by the public through an annual c
  • Nike spends $35 to create iconic symbol

    Nike spends $35 to create iconic symbol
  • Benetton creates multicultural ad to appeal to masses

    Benetton creates multicultural ad to appeal to masses
  • Billy Mays is seen on television for the first time

    Billy Mays is seen on television for the first time
    Billy Mays appeared on a Pittsburg home television show for the first time. People responded well to his full-bodied voice and enthusiasm. Although this was his debut appearance to the public, some consider his appearance in October 2000 to be his first commercial, shooting for the then 3 year-old Oxi Clean corporation.