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The papyrus appeard in Egypt. They are the first "advertising" text in the history of commercial nature.
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The official spokesman, selected for his loud or
penetrating voice -
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Verbal advertising: Praeco.
Written advertising: Album and Graffiti.
Graphic advertising: Signa -
Newsman
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Invention of the Printing press
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Théophraste Renaudot- The first weekly newspaper in France, La
Gazette. -
Advertising instigated by the rise of the newspaper as a
mass medium. -
Patent medicines in the USA.
He invented the modern advertising
campaign -
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J. Walter Thompson (1864, New York)
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New style of poster advertising
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The first woman to make an impact in a profession of male domination
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Big national campaigns.
The objectives were clear; governments wanted to recruit soldiers and to get money. -
Appeared the first radio ads
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Modern and futuristic style
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Dramatized selling and pre-emptive claim
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Rosser Reeves
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Television’s combination of sight and sound made it perfectly suited for advertising
By the late 1940s, agencies added a department just to handle TV advertisements. -
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Leo Burnett Comapany
"Malboro Man" campaign -
Ogilvy,Benson and Mathers Agency
The concept of Branding
“The Hathaway Man” -
The television was a powerful tool to reach the citizens.
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Symbol on the advertising industry. The offices of the most creative and powerful advertising agencies.
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Founder of DDB agency.
Volkswagen "Think Small" campaign considered the best print ad campaign fromthe 20th century -
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Expensive global campaigns were newly fashionable, and agencies could afford the best directors.
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Internet advertising is cheap and measurable.
Variety of ways of presenting their promotional
messages, including images, video, audio, and links -
