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An Idea is Born
Florida coaches meet with University physicians to discuss the weight and energy loss in players -
Revolutionary Drink
Florida University physicians discover lack of electrolytes and carbohydrates were causing negitive effects in players. Sodium, sugar and lime juice were the main ingredients in the original Gatorade. -
Seen Sucess
The Florida Gators finish the season 9-2 with their first ever Orange Bowl victory in school history. Only 1 season after begining the use Gatorade -
Available to the Public
Stokely-Van Camp aquires the rights to the brand and soon after gets it marketed and in stores. -
Big Leagues
Gatorade makes its first pro debute with the 1969 Kansas City Chiefs. They used it the entire season finishing with a Super Bowl title. -
First Modern Drink
Lemon Lime (green) is the first modern Gatorade created. -
Orange flavor
Gatorade rolls out its 2nd flavor, Orange. This is speculated to be because of the 1966 Florida Orange Bowl victory. -
Logo
The first Gatorade logo rolls out featuring the iconic lighting bolt. -
Parent Company
Quaker aquires Gatorade in a $220 million deal. -
Offical Drink of...
Gatorade strikes deals with many popular sports leagues. Becomes offical sports drink of NBA, AVP, PGA, MLB, MLS. Remains in most of these leagues to this day -
Fruit punch
Gatorade unvails another long standing flavor following being acquired by Quaker -
International
Gatorade becomes an international company with the expansion of products into Canada -
Player of the Year
Gatorade creates the program to reconize highschool athletes for Athletics, Acedemics, and Character. Each year a winner in each sport in each state is announced. -
Fuled by research
The Gatorade Sports and Science Institute (GSSI) is formed to further development on the effectiveness of Gatorade -
First Gatorade Shower
The New York Giants dump Gatorade on their head coach following every win in their 17-2 super bowl season. -
Presidental Shower
Following the Superbowl, President Ronald Regan greets the players at the white house -
Endorsments
NBA star Micheal Jordan becomes the first athlete endorsed by the company -
Be like Mike
Following the endorsment of Micheal Jordan, Gatorade capitializes majorly on the popular ad be like Mike.
https://www.youtube.com/watch?v=b0AGiq9j_Ak -
Sports Bottle
Expanding its product line Gatorade introduces its waterbottles. -
New Products
Proformance line of energy drink, bar and nutrition shakes released -
Pepsi Product
Pepsi Co buys Gatorade's parent company, Quaker, in a $13 Billion deal -
Color Betting
People beguin to place money bets on what color the winning team will dump on their coach. -
Racing World
NASCAR finds drivers are effected by dehydration and other similar issues. Gatorade's GSSI partners with NASCAR to create the GIDS (Gatorade In car Drinking System). A system capable of delivering Gatorade to drivers whie withstanding 130 degree tempatures. -
Cool Blue
America's most drank Gatorade flavor is released -
Enhanced
Gatorade enhances their formula, adding more sodium and 4 new electrolytes. -
Propel
In 2000 Pepsi Co crated Propel Fitness Water. Six years later its rebranded under the Gatorade name to focus more on athletics. -
G2
Gatorade launches G2 a low sugar version with the same flavors. -
Rebrand
Gatorade changes its 1970's logo for a fresh new more modern look. -
G-League
Gatorade becomes the main sponsor of the NBA's D-league. Is Renamed to G-League. -
Current day
Gatorade is an absolute giant. The company is valued at about $5.5 Billion, outperforming all of its competition by huge margins. The dominance of Gatorade appears to be going nowhere anytime soon.
