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SMH report The average number of daily readers of www.smh.com.au is 299,221.
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Publisher of Crikey and Business Spectator Eric Beecher is interviewed on ABC's Media Watch. He says that "advertising is moving to the internet".
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British media "guru" Roy Greenslade is interviewd on ABC's Media Watch. He says that the newspaper platform is "a dead duck".
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SMH report The newspaper industry's share in the Australian advertising market fell from 35% in 2007 to 30% in 2010.
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SMH report Sales of the major newspapers in Sydney and Melbourne have dropped by 7% since March quarter in 2007.
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http://www.abc.net.aFairfax Media Ltd CEO Greg Hywood is interviewed by Jonathan Holmes on Media Watch. He says that "I think there’s been a sense particularly in the classified newspapers that these papers have been managed into terminal decline. What I’m saying now is that having come through that tunnel and now having newspapers which are getting their revenue through circulation and display advertising, we have to create the sustainable metropolitan newspapers which will continue to thrive".
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SHM report The average number of daily readers of www.smh.com.au has risen by 322,435 since 2006. The average is now 621,656. These readers view the content for free. Online advertising revenue raises little in comparison to print advertising.
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ASX Announcement Fairfax Media Ltd publishes a Trading and Strategic Plan Update. The update mentions tough trading conditions and sub-optimal newspaper advertising market. It announces a "series of cross company operational changes" and the implementation of "streamlined production processes".
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ASX Announcement Fairfax Media Ltd announces the end of consultation with staff and the commencement of plans to change sub-editing processes. Approximately 82 sub-editing positiongs will be made redunant at the Age and the Sydney Morning Herald.
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Tim Dick report Jack Matthews makes the following comments on quality journalism to www.smh.com.au: "In the end, that is what people are willing to pay for, either with their eyeballs or with a dollar bill when they buy a product. That's the bigger challenge for media companies now, to create a prodcut that stands out in this field of everybody creating content".
