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First form of printing press was invented allowing mass production of printed pages including books and pamphlets (Full Scale, 2024). Picture (Clemenson University, 2019). -
The industrial revolution, that began in Brittan and moved worldwide, brought on a significant increase in production. Companies relied on mass manufacturing to increase sales rather than a focus on quality products. Companies marketed centered on the lowest prices possible to win over competitors (Full Scale, 2024). Picture (Encyclopedia Brittanica, n.d.). -
Competition between businesses became fierce with many trying to find new ways to advertise their products. Advertising Expanded from just using print to radio ad and television commercials. Some companies even hired salesmen to go door to door to promote and sell products in people's homes (Pickney Harmon, 2020). Picture (Retrospect, n.d.). -
Businesses started to realize that in order to meet their goals, they needed to focus on customer needs. Marketing was created to show the value of a product and why the customer needed to purchase it (Full Scale, 2024). Picture (Jacobsen, 2016). -
The 1970's brought change and people started to pay attention to the environment. Companies were held responsible for unethical business practices that negatively impacted the environment, and individuals started to use activism to fight pollution. Businesses started to use societal marketing using advertising to show how socially responsible and eco-friendly their company was (Full Scale, 2024). Picture: Denver's first Earth Day April 22, 1970 (Denver Public Library, 2020). -
The world wide web was made public in the 1990s and opened the door to digital marketing. Businesses started marketing on digital platforms using online advertising to reach more potential customers (Full Scale, 2024). Picture: World wide web (Flickr, 2015). -
With smartphones becoming more accessible to consumers, companies started using mobile campaigns to reach larger audiences. With mobile phones came mobile apps, push notifications and location-based engagement that allows companies to connect with consumers at any time (Maksic, 2023). Picture: Mobile phones (Dreamstime, n.d.). -
With the introduction of social media came brand/influencer collaborations in which companies contact social media influencers (those who have a large number of followers), and pay them to promote their products to their followers (Maksic, 2023). This allowed connections with consumers on an emotional level.