-
-in 1939, the government regulated the hotel industry to ensure
good quality of services.
-in 1942, the government, through the State Credit Bank, started offering low-interest rate credit for investment in hotels to increase
capacity and incentivize private investment.
-in 1952, the
government established the “Dirección General de Turismo” (General Tourism Agency). -
-in the 1960’s, Spain really started opening to foreign
tourism.
-in 1964-1967, the first “Tourism development Plan”
was drafted with the main objective of maximizing the attraction of foreign tourists to the
country. -
In 1972-1975, a new “Tourism development plan” was created with a two-fold
goal: to attract foreign tourists with higher income and to keep increasing local demand.
To achieve these objectives, new regulations and marketing efforts were implemented
in the following years. -
The global recognition as “World Heritage” of the “Alhambra and Generalife”, “Mezquita” (1984), “Cathedral, Alcázar Palace and West Indies Archives” (1987), Úbeda and Baeza (2003) and the promotion
of Andalucian cultural heritage with special events strived to expand
the concept of Andalucía beyond “sun and beach”, with limited success. -
NETWORK In 1986 the I General Road Plan was approved. The plan had a highway program. It involved the construction of a high-capacity network for the Spanish roads. COMMUNICATIONS
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relative to 2016, a year in which the Andalusian culture attracted a total of 8.3 million visitors, that is, one in three people who arrived in Andalusia did so motivated by culture (almost 30% of the total of those who visited us).
