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Makeup started becoming more acceptable and Maybelline became more popular.
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Makeup became a way for women to celebrate not having to stay and take care of homes all the time. They used makeup to express themselves.
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Joan Crawford her makeup look became more popular than ones of the 1920's. Also a result of the after math of the Great Depression.
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The scarcity of materials made makeup options limited. It began to cause a trend of more natural makeup looks.
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All because of her success in cinema, made women feel they needed to look flawless at all times. Makeup became more popular and heavier.
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Due to women's rights movements taking off makeup became more simple and less about glamour. The focus was on heavy eye makeup if women were to wear a lot of makeup.
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With the music industry changing everyone saw big hair, glitter, and disco themed style. Caused focus on skin health and paved the way to tinted moisturiser, and fake tan.
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Since women made their big break into the business world, they decided to go big on makeup looks. Since Blondie and Madonna became popular so did vivid colors.
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Goth and grunge makeup became popular due to the introduction of many sub-cultures.
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Lots of glitter, shimmer and gloss. Fake tan also became very popular.
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Fuller eyebrows and face contouring became popular at this time thanks to many new and upcoming celebrities.
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Now days more designs have been created and more products have been made and made safer.