Empire Lexington By Blake-Lexington Dec 10, 1976 Blake Lexington Born Sep 25, 1989 Star Co. formed in Elementary Jun 15, 1994 Graduated High school Feb 1, 1998 HappyLand Toy Co. is founded Daniel and Heidi's toy idea, birth of the company to help them sell Jan 1, 2005 Gross Reciepts $38.5 Million Jan 1, 2006 Gross Receipts $42.5 Million Jan 1, 2007 Gross Receipts $47 Million Sep 1, 2007 **Headquarters Established - $5 million Jan 1, 2008 Gross Receipts $32 Million Jan 1, 2008 Financial problems at HappyLand No new toys released Mar 1, 2009 Lexington first hears of Princess Beads idea Mar 1, 2009 Princess Beads are top priority Apr 1, 2009 1,5-Pentandiol is discovered for beads Apr 10, 2009 Meeting presenting new chemical; also 2 bead shapes May 15, 2009 Board is Unhappy with Lexington's performance due to financial problems; thinking of Replacing Lexington! May 16, 2009 Problems with Pentandiol: choking hazard May 16, 2009 Butandiol is found to replace prentandiol May 16, 2009 Trouble with manufacturing process May 16, 2009 Butandiol is settled upon as final chemical Jul 1, 2009 First Box of Princess Beads shipped out Jul 31, 2009 July alone: 100,000 boxes sell for $20 ($20,000,000) Aug 10, 2009 Phone call from "Andy Davis" Aug 13, 2009 Call from Emerson Zimmer brings new of safety reports/ P.B. Aug 15, 2009 Recall issued for Princess Beads Oct 24, 2012 Case is Tried