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Leisure activities become important.
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The term “destination management company” was coined in the U.S.
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Destination management companies flourished, further expanding their roles in the meeting, convention and incentive travel industry.
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Aggressive national expansion of the destination management business through institutional investment and venture capital.
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Many DMCs and event planning companies struggled to stay afloat, and some were forced to permanently close their doors.
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The world prefers to work with locally owned and operated DMCs.