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Period: to
Block 1. Understanding Digital Transformation
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Unit 1. What is digital transformation?
Presentation of the contents, methodology, platform, timeline, tasks (pdf)
Open discussion: What do you understand by digital transformation?
What is the difference between DT, digitization and digitalization? -
Activity 1. The 4-tiers of the digital transformation
Reading. HBR 4-tier digital competive strategy framework Q1. What are the differences of the 4-tiers?
Q2. Find other examples (companies/ sectors for each tier)
individual .pdf
Due date: 03/05/2023 - 23.30CET -
Unit 2. Digital Competive Strategy
Digital competitive advantage
Based on the reading of the previous day, the students will be encouraged to actively particpate in the class.
Thus, it will help materialize the information. -
Activity 2. Burberry Reading (part 1)
The student will read the following interview
Reading Pdf respoding to specific questions.
Due date: 7/05/2023 - 23.30CET -
Period: to
Block 2. DNA of digital transformation leading companies
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Unit 3.Digital capabilities and leadership capabilities
Intrduction to the capabilities required for understanding the good practices for leading a succesful DT strategy Analysing Burberry's reading we will introduce the digital and ledaderhisp capabilities, focusing on the digital capabilities.
Video: retail theater
What do you think about the role of technologies for connecting customers?
What is the impact on the supply chain capabilities? -
Acitivity 3.Digital capabilities and technologies
Q1.What do you understand by digital capability?
Q2. And by advanced digital technologies?
Enumerate a list of each one. Pdf responding to the questions
Due date: 10/05/2023 - 23.30CET -
Unit 4. Digital capabilities and Industry 4.0 technologies (part 1)
Understand the role of the digital technologies for building the SN digital capabilities and the main feaures of a set of digital technologies Digital technologies and the characteristics of (cloud, APIs, IOT, Big Data) -
Activity 4. Industry 4.0 impact on supply chain capabilities
Select one of the following technologies and write a summary (800 words of the impact on the supply chain)
. IA/ machine learning
. Blockchain
. Additive manufacturing
.AR/ VR -
Unit 5.Digital capabilities and Industry 4.0 technologies (part 2)
Understand the role of the digital technologies for building the SN digital capabilities and the main feaures of a set of digital technologies (part 2) Presentation of the rest of digital technolgies. Students will be encourage to explain his vision based on the activity of the previous week.
Videos: Ocado, Automotive industry -
Activity 5. Case study preparation
Activity Groups. Four groups will work on a reading and respond to a set of questions stated in the reading. They will have to prepare a ppt for the following class.
Cases: Georgia Pacific, Land O'Lakes, Walmart, Aerospace Industry Due date: 17/05/2023 -
Unit 6. Digital capabilities and Industry 4.0 technologies (part 3)
Understand the role of the digital technologies for building the SN digital capabilities and the main feaures of a set of digital technologies (part 3) Presentation of the students- afterwards there will be a presentation of the digital SN capbility enabled by the digital technologies
Longer class (90') -
Activity 6. Reading Burberry (part 2)
Burberry reading Questions related to the leadership capability
Vision
IT business relationship
Employees empowerment
Governance Individual pdf
Due date: 21/05/2023 -
Unit 7. Leadership capabilities
Understand how the leading companies overcome the barriers and challenges for
succeding in the digital transformation journey. Exploring the Burberry case, students will understand the best practices for overcoming
the digital transformtion journey. -
Activity 7. Recap
Free of activities. -
Period: to
Block 3.L'Óreal case study
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Unit 8. L'Óreal case introduction and groups preparation
Initial presentation of the company
Private videos will be presented
Students will be divided in breaout rooms to work during the reaminng time on preparing
a ppt. One group will be randomly selected to present during the final class. -
Activity 8 . Finalization of the L'Óreal case study
The groups of the students will work on finalizing the ppt.
PDF
Due date: 28/05/2023 -
Unit 9. L'Óreal case discussion
Group presentaion and join dicussion
Finalization of the course.
Impresions.