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The speed of internet privacy legislation has picked up considerably as legislators debate location-based data security issues and high-profile consumer data thefts keep data privacy in the news.
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Senators John Kerry and John McCain introduced their Commercial Privacy Bill of Rights on April 12. The bill was similar ito the self-regulatory guidelines presented by the Digital Advertising Association and was criticized as too weak by consumer privacy advocates.
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Senator Jay Rockefeller's Do Not Track bill places the FTC as the chief regulator and enforcer of data privacy guidelines and mandates that user's be allowed to opt-out of all forms of information tracking and long-term data storage not essential for transaction processing. The bill has been praised by numerous consumer groups.
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Senators Joe Barton and Ed Markey released a draft of a bill which would severely restrict the tracking of children and teens online and the storage of data about their social network profiles, spending habits and web usage.
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California State Senator Alan Lowenthal introduced SB761 to the state legislature which would require all companies located or doing business in Californai to permit consumers to opt-out of virtually all forms of information tracking. The bill would be the strictest in the nation and was vocally opposed by Google and Facebook.
