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John S. Pemberton created the Coca-Cola drink in 1886 at the Pemberton Chemical Company, and he sold the first glass of this drink in May 8 of 1886. He originally made it as a tonic for some common illnesses, so it was based on cocaine (from coca leaves) and caffeine (from the kola-nut). The original logo was very simple, and it was only used for one year.
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Pemberton decided to create a proper logo for the brand. He asked his bookkeeper, Frank Robinson, to create a new and better logo for Coca-Cola.
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The Coca-Cola logo was changed to this logo for only one year, from 1890 to 1891. It was then changed back to the logo from 1887.
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After the logo was trademarked, the logo was slightly changed to include the words "trade mark" in the letter C of the word Coca.
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The Coca-Cola Company signed an agreement with an independent bottling company. This agreement allowed the bottling company to buy, bottle, and distribute the drink.
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In about 1903, the cocaine was removed from the Coca-Cola formula.
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The Coca-Cola Company was sold to some investors for $25 million. This group of investors was led by Ernest Woodruff, a businessman from Atlanta.
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The logo was changed to include the words "REG. U.S. PAT. OFF." because it was now mandatory to include this. However, instead of placing the text in the letter C, it was placed below the logo.
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In 1946, the company bought the rights to Fanta.
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The logo was changed to simplify it. This time, the words "Trade-mark ®" appear below the logo. This logo was used on many items.
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The Coca-Cola Company purchased the Minute Maid Corporation, which allowed it to enter the juice market.
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In 1961, the Coca-Cola Company introduced their new soft drink, Sprite.
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In 1966, the Coca-Cola Company added the brand Fresca.
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The Coca-Cola logo changed in 1969 to include a white line, or wave, below the logo.
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The Diet Coke is a sugar-free version of the Coca-Cola drink. It was introduced in 1963 for the first time, and it was originally named Diet Coca-Cola.
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The Coca-Cola logo changed to include the word "classic" below the logo, the white line was slightly changed and a yellow line was added, and some bubbles were added to the logo.
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The company introduced the Coca-Cola Zero, which is a zero-calorie version of the drink with the taste of the regular Coca-Cola.
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The Coca-Cola logo was changed in 2007 to make it more simple. The logo strongly resembles the one from 1969, but the word "classic" remains below the logo.
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The Coca-Cola logo was changed again in 2009. The letters are now red and the logo is a lot more simple. This logo is still used today.
