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They do this to spread Coke beyond Atlanta
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People were very impressed with Coke and they started selling to different parts of the world.
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Since people were begining to try and be healthy, Coke tried to adjust to that by making a low calorie form of the original formula. It became the second best drink next to coke.
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The made a "New Coke" and it was the biggest failure, nobody wanted to buuy it anywhere. Everybody wanted coke classic back.
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Coke's advertisements through sports grew stronger, such as the olympic advertisments. They were becoming more and more well known throughout the world
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The Company already sold 1 billion servings of its products every day, yet knew that opportunity for growth was still around every corner.
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Coke is currently selling throughout motre than 200 countries.