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Opened in St. Paul's Churchyard in London selling and publishing books for young readers.
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Originally children's books were used purely for instruction or learning material, but when books like Alice's Adventures in Wonderland, Through the Looking Glass, A wonder Book For Boys and Girls, Pinocchio, and Heidi among many others were made purely to read, not to convey a moral lesson or teach the children something.
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The first law being passed in 1907 gave the children more freedom to attend school as well as having more free time for leisure or any extra activities they chose. The schools taught more and more children how to read and write, the amount of books made for them also increased.
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More and more publishers began creating their own children's book departments, creating a vast amount of books for children to choose and read. This is during the time picture books began to develop.
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A book publishing house Macmillan launched a department solely focusing on producing children's books.
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Two notable book awards were Created, one was the John Newbery Award by the American Library Association, as well as the Randolph Caldecott award.
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The Horn Book Magazine was created in the Bookshop for Boys and Girls in Boston, as well as May Messe creating a new book department at Viking.
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Books began appearing in libraries, schools, homes, and of course publishing houses. Libraries also began adding their own sections for children books, generating more interest for kids reading.
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As the twentieth century came to a close, more and more books began showing more diverse views as well as having more books from around the world become more easily accessed. Rather than instilling a set cultural value from North America, as more books were able to be read so were the social values, as well as cultures could be viewed and learned about in books.
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Harriet Rohmer wanted to see more picture books showing diverse opinions and cultures, taking the issue into her own hands she decided to create a publication of bilingual picture books.
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Just Us Books was founded to squash the lack of diversity in books, accompanied by other editors such as Phyllis Fogelman who worked at Dial, supported the works of African American authors and artists.
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This is largely credited to awards being created for children's literature which include the Michael L. Printz Award (given by the American Library Association), OrbisPictus Award (given by the national Council of Teachers of English), and the Robert F. Sibert Award (also given by the American Library Association).
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During 1994 it was found that only 3-4% of children's books from 1990-1992 include people of colour, and in 1999 3% of books were by or centered around people of colour. It wasn't only centered around race though, even translated books were hard to come by, although English books are available internationally. LGBTQIA+ representation was scarce, finding books with gay, lesbian, or even transgender characters was near impossible.