Bullen Bullen Cultural Tours Strategic Plan

By christineb1992
  • Period: to

    Bullen Bullen Cultural Tours Self-Sustainability

  • RMIT Deliverables

    Includes; Strategic Plan, benchmarking research, identification of how communcations will use findings, key messages, Traditional Owner research & tour evaluation

  • Tour Evaluation (internal)

    Management and ‘secret shopper’ visitors evaluate the tour over a period of months in a non biased manner to establish the strengths and weaknesses of the current tour operation

  • Identify areas for funding

    Management to decide amounts required and what funding will be used for

  • Research funding opportunities

    Based on different applicable categories and outcomes desired for the funding (e.g. what it will be used for), begin research on different funding opportunities.
    Different categories can include: First Nation organisations, small business grants, cultural tourism grants, government grants (local Councils through to State and Federal), philanthropic bodies, corporate sector. Keep in mind most government grants take 3-6 months to process.

  • Organisation Workshop

    1. Management and staff to make recommendations for key improvements.
    2. Agreed Projected Output- Best Practice Agenda & Application foundation.
    3. Organise dates for staff field trips/secondments.

  • Funding application research: Writing

    Approach funding application advisors/writers or perform in-depth research on writing funding applications. Once areas and reasons for funding have been agreed on and funding bodies have been identified, the Council should consider seeking advice from professional corporate proposal/application writers AND/OR perform in-depth research on the art of writing funding applications (e.g. format, language, structure and criteria)

  • Draft funding application template

    Use findings from the development of a concise image of what Bullen Bullen Cultural Tours represents and has to offer the community, as well as the identification of how Bullen Bullen is uniquely positioned in local cultural landscape.

  • Apply for funding

    Tailored applications for each grant. The application templates should be tailored to agreed desired outcomes for funding (from tactic 2) as well as to the funding bodies expectations for applications.

  • Staff tour fieldtrips

    Staff to undertake fieldtrips at other tour operations.

  • Staff secondments + performance assessment

    Staff secondments at other tour operations depending on allocation and availability. Performance assessment throughout.

  • Secondment reflection meeting

    Staff secondments reflection meeting with Council members to deliberate best practice and training.

  • RMIT student/intern recruitment

    Recruit RMIT or external Intern to undertake tasks and further develop strategic plan and online media presence

  • Establish curriculum requirements

    Research + liaise with education organisations e.g. VCAA to establish curriculum requirements. Identify different training and eduation bodies and their curriculum needs.

  • Research Cert iii Tourism courses

    Research institutes providing Cert iii in Tourism, their quality, reputation, requirements and accessibility. Use online resources, meet with advisors at institutes, ask for recommendations from other qualified tour guides.

  • Wurundjeri Council meeting

    Meeting of all Council members on subject of organisational values, identification and agreeance on values and definition of 'Traditional Owner', points of difference to pursue in promotion and awareness-raising.

  • Wurundjeri community engagement: surveying

    Survey Wurundjeri community on values, points of difference, aspirations and other matters of importance.

  • Have funding secured for Cert iii Tourism courses

    Funding for up-skilling should be secured by the end of 2017 to ensure staff can undertake and complete course by July 2018. When funding is secured;
    Consult staff on preferred training courses. Establish outlined agreement between management & staff on commitment & completion of course. Establish 'best practice' framework.

  • Establish Elder subcommittee

    Have subcommittee selected and finalised by the end of 2017 in preparation for hiring curriculum specialist to consult and work with Elders.

  • Cert iii Tourism courses

    Staff to undertake Cert iii Tourism as close to the beginning of 2018 as possible. Ensure to meet enrolment deadlines and enrolment requirements. Research possible government study allowance grants. Establish a clear understanding and contractual agreement between management and staff for undertaking training.

  • Formulate training plan

    Contact with staff training organisations to formulate optimal training plan for tour guides for extra, tailored internal training- Bullen Bullen specific.

  • Contact recruitment agencies

    Contact recruitment agencies specialising in education to establish what the role of curriculum specialist may entail

  • Develop job description

    Description and selection criteria for curriculum specialist to work for 12-18 months.

  • Hire curriculum specialist

    Hire curriculum specialist by end of February to work for 12-18 months with Elder subcommittee to produce a Wurundjeri-specific curriculum to be incorporated into Bullen Bullen Cultural Tours and educational experiences.

  • Marketing Strategy

    Use any other funding allocations for marketing strategy to promote Traditional Owner positioning and Bullen Bullen offerings. RMIT student/ Intern can continue this and increase online presence.

  • Cert iii Tourism course completion

    Staff to have ideally completed Cert iii Tourism course (6 month duration)