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Originally pitched to independents having them share their inventory to help fill Allheart orders & split the revenue. This would have provided a full line competitor with the strategic advantage of having access to all of our inventory without having to carry the cost on their books.
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Infinity.com originally promoted to retailers as a shared sale program.
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First brand after IRG to be created supposedly strctly for the independnet to be protected from Amazon & never to go to the internet! -
After promoting the brand would never go on-line to protect independents in just 5 short months this promise was broken.
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Mike Singer shows up to the URA & is let go a week later.
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More of our manufactureres now becoming direct competitiors with independents.
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Nurses week 2022 promotion to capture data -
Meaning there is no map violation if seller decides to sell merchandise for 1 penny.
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Now that Covid is over the decision is made to support their DTC channel & only have a meeting for select independents in Vegas
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This event marks the first time in the history for our industry that this level of discounting could be published on the internet during map sales.
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According to zippia.com which is basicaly every american who is not 80 plus meaning all of your customers are checking the internet pricing of your scrubs before they decide to buy from you. -
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Wink takes Careismatic's lead & moves their Map promos down to 30% off for Small Busienss Saturday 2023! -
*According to the latest statistics, around 81% of the US internet users aged between 18 and 34 years have Amazon Prime’s membership.
*72% of the United States residents get same or next day delivery from Amazon Prime -
Market rumors of Careismatic being down with the indpendent year over year potentially leads to the decision to now try & come back to sprinkle some support to the independent channel by being part of the URA.