Amazon signed a five-year agreement with Living.com
Amazon launched Amazon Marketplace
the company was re-organized into four operating segments: US Books, Music, and DVD/Video accounted for 54% of sales; US Electronics, Tools, and Kitchen for 17%; Services for 7%; and International for 22% of sales
opens apparel and accessory store
opens sports and outdoor store
aquires Joyo to be the first entry in China
Amazon Prime is launched
launches amazon simple storage service (s3)
opens grocery store online
launches fulfillment by amazon for SMEs
aquires brilliance audio largest independent audio book publisher
beta testing amazon fresh for delivring groceries directly in seattle
introduction of the first kindle that allows authors to self publish their books
buys audible.com an audiobook company
launches 2nd generation of kendle
aquires zappos.com
launches amazon publishing
acquires diapers.com (Quidsi)
launches prime instant video
launches amazon app store for android
releases kindle fire
acquires warehouse robot specialist kiva
releases kindle paperwhite device
launches amazon in India
launches prime music
acquires twitch a video game streaming service
new kindle fire HD
launches amazon business an online market place for business customers
opens first physical bookstore in seattle
amazon fresh expands to London
first air prime aircraft
acquires whole foods market that adds natural food market to it's portofolio
introduces kindle oasis the first kindle waterproof device
acquires pillpack an online pharmacy
tests amazon care a healthcare app that promises easier access to health professionals
opens amazon go grocery first cashier-less supermarket