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Probitited employment discrimination for people 40 years and older.
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George Gerbner writes that older men and women tend to be portrayed at one-dimensional in TV and films. In his study, he found that the older people were portrayed very negatively. They were shown as unhealthy, not stable financially, not sexually active, close-minded, not good at getting things done, etc.
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Upholds the constitutionality of ADEA as it applies to state and local governments. The Supreme Court ruled that state and local governments cannot discriminate against employees and job applicants based on their age.
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Amended the ADEA to prohibit employers from denying benefits to older employees
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The Supreme Court ruled that to show unlawful discrimination under the Age Discrimination in Employment Act, a discharged employee, or plaintiff, does not have to show that he or she was replaced by someone outside of the protected age group (under 40).
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"It is clear that the media's obsession with youth often comes at the expense of older Americans. In the quest to target youth, media and marketing have ignored the purchasing power and preferences of millions of baby boomers and seniors across the country"
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New ruling challenges employers to defend against age discrimination claims