Advertising Timeline

By Michael.230
  • THE FIRST NEWSPAPER AD IS PUBLISHED

    THE FIRST NEWSPAPER AD IS PUBLISHED

    The first ad is published in the Boston News-Letter.
  • THE FIRST ADVERTISING AGENCY IS FOUNDED

    THE FIRST ADVERTISING AGENCY IS FOUNDED

    Volney B. Palmer opens shop as an advertising "agent" stating that he is "the duly authorized agent of most of the best newspapers of all the cities and provincial towns in the United States and Canada.
  • THE COMMISSION MODEL IS ESTABLISHED

    THE COMMISSION MODEL IS ESTABLISHED

    Francis Wayland Ayer charges advertisers a fixed commission.
  • ADVERTISING MOVES TO THE AIR

    ADVERTISING MOVES TO THE AIR

    The WEAF airs 10-minute radio advertising programs for $100.
  • GALLUP INTRODUCES MARKET RESEARCH

    GALLUP INTRODUCES MARKET RESEARCH

    George Gallup founds the American Institute of Public Opinion.
  • SMOKEY THE BEAR MAKES AIRWAVES

    SMOKEY THE BEAR MAKES AIRWAVES

    This classic icon was introduced by the U.S. Forest Service and the Ad Council
  • DAVID OGILVY BECOMES THE FATHER OF ADVERTISING

    DAVID OGILVY BECOMES THE FATHER OF ADVERTISING

    Ogilvy, who built one of the largest and most successful agencies in the U.S., began his career in advertising at the age of 38.
  • THE SUPREME COURT PROTECTS ADVERTISING

    THE SUPREME COURT PROTECTS ADVERTISING

    The Supreme Court issues a ruling granting advertising protection under the First Amendment.
  • NIKE CREATES THE MOST FAMOUS SLOGAN

    NIKE CREATES THE MOST FAMOUS SLOGAN

    Nike introduces the "Just Do It" tagline, which was pitched by Portland's Wieden & Kennedy.
  • GOT MILK? BECOMES THE TAGLINE OF THE '90S

    GOT MILK? BECOMES THE TAGLINE OF THE '90S

    Goodby, Silverstein & Partners created the "Got milk?" campaign.
  • THE FIRST BANNER AD ASKS FOR CLICKS

    THE FIRST BANNER AD ASKS FOR CLICKS

    Hotwire.com launched, featuring between six and 12 banner ads which featured AT&T.
  • ADS COME TO SOCIAL MEDIA

    ADS COME TO SOCIAL MEDIA

    Facebook launches its ad platform Beacon and introduces Facebook ads for businesses and engagement ads. Advertising revenues on the platform reached $5.2 billion in April 2016.