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Advertising Influences and Strategies for Tobacco

  • Intro

    Intro
    Cigarette advertising started to increase in the 1800s, increasing the popularity of cigarettes, especially in the 1900s. The discovery of how terrible cigarettes are to your health inspired many laws to restrict the sale of cigarettes and advertising.
  • First Tobacco Ad

    First Tobacco Ad
    The first ad to market cigarettes and tobacco came out in 1789. This started the long history of aggessive marketing of tobacco to many people throughout America.
  • Invention of Color Lithography

    Invention of Color Lithography
    The invention of the color lithography helped tobacco companies to develop new ad campaigns. Such as colored collectable cards found in cigaratte boxes which encouraged customers to buy more cigarettes to collect all the cards.
  • Cigarette Companies Develop More Aggresive Advertising

    Cigarette Companies Develop More Aggresive Advertising
    After World War Two cigarette companies developed more agressive advertising startegies. These strageties inclueded new catchy slogans like "Light up a Lucky" and sponsoring TV shows. Cigarette ads also started to include endorsements from denstists, doctors, and even babies.
  • FDA labels tobacco as an addictive drug

    The FDA starts to put a stop to tobacco advertising with its new label. The FDA labeled tobacco as an addictive drug, and with recent studies about the harmful affects of smoking, advertising started to decline.
  • Restrict Advertising and Sales

    Restrict Advertising and Sales
    A new law is passed to restrict advertising and sales in tobacco. This helped to decrease the ad campaigns from tobacco advertising. "But anti-smoking groups and public health organizations argue that tobacco companies,..., have continued to direct advertising to teens and children in subtle ways." This quote relating to tobacco advertising surprises me. I am surprised that tobacco companies are still trying to advertise to kids when there is so much destruction that their products can do.
  • Conclusion

    I think it is important for people to kow these facts because it puts light on the tobacco industry. It shows that tobacco companies will go to great lengths to advertise their products to earn a profit. It also shows that even though their products are proven as harmful and unhealthy they are still willing to sell harmful products to their customers for a profit. Knowing this will keep people from wanting to support the tobacco industry.