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The first news paper ad was published. It was announced about a house for sale in boston newsletter.
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Benjamin franklin began the advertisement tradition in america.His philadelphia gazette had a full page of advertisements.
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Benjamin franklin also started magazine advertisement with his general magazine.
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The first successful newspaper after founding as a nation was in pennsylvania. It was called the advertiser.
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The first successful penny newspaper was founded by benjamin franklin. Revolutionized distribution by selling lots of 100 to boys to sell on the street.
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The circulation reached 30,000.
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volney palmer was the first true ad agency man.He was incharge of brokering space for advertising more that the actual creation of the ads.
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There was a convention of advertising agents in new york.A few years later, james walter thompson created the position of account executive for himself.
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Department store founder john wanamaker became the first retailer to hire a full time advertising copywriter.
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This company's main product was soap. Selling soap was a big business in america. The client spent 11,000 dollars on advertisements.
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The cola company got the first registered trademark.The company bookkeeper came up with the original first mark for the brand. His name was frank robinson.
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Ayer started a business getting department in their agency. This department was based on the marketing needs of their clients.
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In 1906 there was a first million dollar advertisement.
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The out door ads were mostly under the control of a group of representatives from many different agencies that formed a new entity.
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The first sponsored radio show aired in 1923.
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Other companies began sponsoring radio programs.
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Advertising revenue plummeted from a high of 3.5 billion dollars.
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Stock market revenue only reached 1.5 billion dollars.
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Magazine published over 100 million dollars in ads. It was the most financially successful magazine in the country.
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Advertising media changed again.Radio surpassed magazines as dominant form of advertising.
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It was an ad for a watch that ticked for 60 seconds.7500 people were tuned in to watch the first ad.
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Color came onto the pictures on tv.
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In the woman movement they saw a woman have a great influence on the direction.
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Cigarette companies felt the bruises from advertising restraint.
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A new frantically paced style of television advertising tried to emulate the music videos that young people were coming to expect.
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Ads pop up and pop under and become a general nuisance to most computer users.
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The occurred as billing for internet advertising neared the 3 billion dollars mark.