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Adidas Was Founded
Adidas was founded by Adolf Dassler on August 18th, 1949 in Herzogenaurach, Germany. He made sports shoes in his mother's laundry room after coming home from World War One. -
Adidas Shoes Shapes the 1954 Wold Cup
The German national soccer team faced Hungary in the World Cup in 1954. The new, lightweight, cleat with screw in spikes helped the Germans beat the undefeated Hungarians and allowed Adidas to be on the world stage. -
The Adidas Tracksuit
A German soccer legend, Franz Beckenbauer, debuted the Adidas tracksuit causing it to be known across Germany and the world. It became one of the most iconic pieces of sports clothing to ever be made. -
TELSTAR Soccer Ball
After producing shoes and tracksuits for athletes, Adidas created a ball as well. The ball is now the staple design for all soccer balls and created a change within the sport of soccer. -
The Treefoil Logo
At the 1972 Olympic Games in Munich, Germany, Adidas saw the perfect opportunity to introduce their new logo. The tree foil logo has since become a staple of the company. -
Becoming a Multi-sport Company
During the early years of Adidas, they focused on soccer, however as the company continued to grow they started to change their focus. Athletes such as gymnast Nadia Comaneci, started to wear their products during competition and it enhanced their performance. She was the first woman to score a perfect 10 in the Olympic games. -
The Death of the Founder
Adolf Dassler passed away in 1978, and after his son, Horst, and his wife Kathe took over the company. -
The Micropacer
The Micropacer shoe had a computer to show the athletes statistics and showed that Adidas was all for athlete performance and improvement. It was created special for the Olympic Games held in Los Angeles. -
The Leader of Adidas is Questionable
Kathe Dassler passed away in 1985, and Horst in 1987, Adolf Dassler's daughters took over the company. The daughters sold off their part of the company and the leadership of Adidas was unknown, but it was the end of the Dassler era. -
A New CEO
Robert Louis-Dreyfus became the new CEO of Adidas and changes were about to happen. Adidas was almost bankrupt and he needed to do something to change it. He eventually led the company to become a corporation. -
New Leadership
Herbert Hainer became the new CEO of Adidas. He focused on innovation and promoted the company to have a better future. -
Impossible is Nothing
Adidas started a new marketing campaign using athletes such as David Beckham and Muhammed Ali. It was a monumental campaign that shaped the company for the better. -
Reebok Joins Adidas
In 2006, Adidas bought Reebok which allowed two of the biggest sports companies coming together to achieve world dominance. -
All In Ad Campaign
Launched in 2011, Adidas was now promoting that Adidas has sports apparel, shoes and accessories for multiple different sports. With celebrities such as Katy Perry and David Beckham, the campaign went well. -
Leadership Changes. . . Again
After 15 years as CEO, Herbert Hainer passed the job on to Kasper Rorsted. The company, with the new leadership, will continue to grow and make products that push athletes to the extreme.
