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It is likely that not everyone knows the origin of its name. The Adidas name has its history. It all started with two brothers named Adolf and Rudolf Dassler, pioneers in manufacturing and selling sportswear in Germany. -
The '80s broke barriers in the world of culture as well, with Run-D.M.C creating a cult following of its own with the M45k Best bomber jacket. New York City marathon legend Grete Waitz set great times with the Atlanta. The Hercules shoe inspired a revolution in the music industry, and cushioning elements from the '80s would inspire later shoes like the adidas NMD. -
In 1994, a new player arrived on the soccer fields. The Predator Cup was a true revolution in football boots. It featured ridge-like ridges on the forefoot to increase friction with the ball. -
The 2000s meant evolving on what already worked. The Predator Precision SG customized for soccer star David Beckham and the Adizero Adios Neftenga with which Haile Gebrselassie set a marathon world record arrived. -
In the 2010s we have continued to evolve: sustainability has been at the forefront of our new launches. adidas has teamed up with Parley, an ocean conservation organization, to develop clothing and sneakers made from plastic salvaged from the seas. It is a movement that began to stop producing waste by reusing plastic and other waste that is already polluting the planet.
