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The K-cup is invented by college roommates Peter Dragone and John Sylvan. The two founded the company "Keurig that same year.
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The two roommates found their business called Keurig, based on the idea of brewing a single cup of coffee at a time.
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The company hires a quality assurance manger, Dick Sweeney, to legitimize the brand.
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Keurig founder John Sylvan is hospitalized after collapsing at an atm. He admits to drinking 30-40 cups of coffee a day, so his doctors diagnose him with caffeine poisoning. He reached this state by taste-testing his company's product daily.
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The company releases its first model, the B2000 to the public. K-cups were included exclusive to the brand.
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After a few years of strictly brewing coffee, Keurig expands its business model by creating new K-cups to accomodate drinkers of tea, hot chocolate etc.
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Over 40,000 offices around America had Keurig's. The company planned to try to take this success to sell Keurig's to homes.
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The B100 brewer was introduced and marketed as a personal home brewer.
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Green Mountain Coffe Reserve(GMCR), an initial investor in the Keurig brand, buys the company for $160 million, and becomes full owner of the Keurig name.
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Keurig and K-cup sales are over 1.2 billion dollars in the year 2010.
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The Keurigvue and Rivo are introduced separately in 2012. Keurigvue offers more choices in brewing, such as temperature and brew strength, while Rivo brews espresso.
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About 6.6 million units are recalled by Keurig because of consumer burns.
