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Ally and Barney Hartman ran a bottling plant in Knoxville, and made a lithiated lemon drink mix for hard liquor. They jokingly called it "Mountain Dew" after Tennessee Mountain Moonshine. In the 1940's.
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They took their prototype beverage to a convention in Gatlinburg. They met Charlie Gordan of Tri-City beverage there.
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They filed for a trademark and ahd the label re-done by John Brichett.
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The first ACL bottle of Mountain Dew was made, it was a green bottle with white paint.
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Charlie Gorden bottles teh first beverage.
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Bill Jones teh new owner changed the Mountain Dew formula by adding more sugar, caffine, and orange flavor.
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Mountain Dew is sold over the the Pepsi-Cola corperation.
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Mountain Dew's first campaign! "Ya-Hoo Mountain Dew. It'll tickle yore innards"
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Ads begin to introduce Mountain Dew's new theme, "Hello, Sunshine. Hello, Mountain Dew."
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New slogan, "Reach for the sun. Reach for Mountain Dew."
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Pepsi introduces diet Mountain Dew.
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Do the DEW tagline is introduced.
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Release of AMP, Mountain Dew code red, and Mountain Dew code red diet.
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Release of Mountain Dew Baja Blast, Mountain Dew Livewire, and Mountain Dew Pitch Black.
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Mountain Dew releases Mtn Dew Green Label bottle series one and two.