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Soak up the guildless fast levelers, grab the rest of friends, start talking up 10 man raiding plans on Trade.
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Web page, guild rules, etc. ready for WotLK release
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Nail down and /ginvite the players who want to get in on the ground floor of the project.
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Rush to level 80
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Start 10-man raids with a tight team.
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Establish stable 10-man raiding and talk about early ventures to 25-man raid instances.
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Early venturing to 25-man raiding. Probably still short some classes, but continue recruiting and at least get to see some new content.
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This was pushed back from eight to nine weeks post release because of Christmas holidays.