Tylenol PM Big Sleep Show Timeline

Sleep Show Timeline

Period: Nov 30, 2009 to Jan 18, 2010

Activation plan to TyPM

Dec 2, 2009

Send deck & copy to Tylenol PM Team with consumer experiences, descriptions, details, etc. Tylenol to submit to PRC for approval

TyPM to suggest copy edits

Dec 3, 2009

Carly & Christina to submit back to T10 any edits or comments on copy or graphics.

TyPM PRC walk-through

Dec 4, 2009

Tylenol PM team to go through with PRC trade show activation, copy, graphics (previously approved) and await feedback for changes.

Sleep Tracker tear-sheets go to print

Dec 8, 2009

T10 to send off creative to vendor for Sleep Tracker tear-sheets. Tear sheets are already approved with PRC. -PDF is available to print online.

Resubmit copy / creative as needed

Dec 11, 2009

T10 to order cups & plastic bags

Dec 18, 2009

10k Branded dixie cups
30k plastic bags

Finaly copy approval on all items

Dec 18, 2009

HOLIDAY

Period: Dec 23, 2009 to Jan 1, 2010

Begin Fabrication/Graphic Design

Dec 28, 2009

MC2 to begin fabrication, need to ensure timely creation and graphics