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ESPN is established in 1980 and gets popular with it's commentary on sports is very important for the industry and is the first major sports marketer.
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The Olympics were finally commercialized in 1984.
This is what was the beginning of sports being largely marketing on a global scale. -
Mike Tyson was the all known champion in boxing. He managed to put boxing as the 3rd most watched/grossing sport right being football and baseball which is impressive for it's time of how we single handedly managed to do it.
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Some of the greatest movies have been created in 80's and early 90's such as Aliens, Back to the future, Die Hard, The Goonies, Gremlins and terminator. Known as the golden age of movies.
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In the early 80's and some of the 90's Michael Jackson, Madonna, Prince, Rolling Stone, and more set music over the top and started a huge rise in the music industry.
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With people now starting to use the internet around 1998 in large quantities, sports marketers also started to expierement with it which would eventually become how we view sports information today.
