Unknown SneakerKanye designed an unknown sneaker with Adidas which never came out.
Kanye enters fashionKanye announced that he wants to move into the fashion industry.
Later that same year he signs a $10 Million deal with Adidas to design
sneakers which are later called Yeezys under the Adidas original brand.
YZY SZN 1 & 2Kanye released his first season YZY SZN 1 at NYFW A/W 15, showing how we want to design clothes that are focused on comfortability and minimalism. The collection was focused on outerwear and military-inspired styles.
Later that same year on Sept 16th Mr.West drops is the second collection once again at NYFW but this time without Adidas but he still had their support and sponsor.
YZY SEASON 3 & 4In February 2016 Kanye dropped his third season and his 6th studio album TLOP aka The Life Of Pablo at Madison Square Garden. This was an iconic moment.
In the same year that falls of 2016, he drops his fourth collection at Franklin D Roosevelt Four Freedom Park in NY with an outdoor stage. This was not his best season according to reporters.
YZY 5 & 6February 2017 Kanye introduces Yeezy Szn 5 at NYFW 17. He used a different way to preview models. He showed them on 4 sided LED screen but then had them coming out at the same time. He switched his focus from military/workwear-inspired clothing into sportswear. He collaborated with Adidas again.
Fall that same year Kanye becomes more creative with his campaign. Instead of doing a fashion show he uses his wife and her friends by wearing the clothes and got paparazzi & social media.
The silent SeasonIn February 2018 Kanye released his most quiet season. There was barely any talk about it or any big campaign like the previous seasons. He used only his wife to promote it once again using the paparazzi & social media mechanism. This season was mainly focused on more athletic wear and brighter colours.
A new beginningEarlier this year on March 2nd Kanye returns with his eighth season. Many say the collection seemed incomplete and look unfinished/ lazy. The collection mainly focused on woven crop tops, puffy vests. tight sweatpants and many other interesting designs.
Later that same year Kanye signs a 10 year deal with Gap for a new apparel line called “YZY GAP”. The goal of the brand is to create elevated basic apparel but more affordable. The first collection is set to launch half of 2021.