Webkinz3

Webkinz Product Life Cycle

By savannahljones

  • Conception Date

    Webkinz
  • Period: to

    Introduction

    Webkinz started a new wave of stuffed animals where children can buy and then virtually bring them to life on the Webkinz website. It attracted consumers by their educational online gaming site and diversity in animals.

  • Price Increase

    Webkinz started from $13.00 and rose to a range of $13.00-$20.00 depending on animals.

  • One Million Members

  • Period: to

    Growth

    Sales started to increase rapidly while the product grew increasingly popular amoung young children.

  • Increase in Sales- Over 20 million in revenue

  • Sales Decrease - from $13-$20 to $10-$15

  • Period: to

    Maturity

  • Online gaming site was enchanced with new features

  • Generated approximately 750 million a year

  • Networth of 2 billion

  • Period: to

    Decline

  • Created W-plus items to gain revenue and interest

    Lip glosses, fragrances, school supplies, charms, etc...

  • Began to add more animals to their collection

    Webkinz designed new characters adapting to the new social changes and idea of newer inventions.

  • Sources

    http://webkinz.info/webkinz-news/october-2013-webkinz/ http://www.businessinsider.com/companies/webkinz http://en.wikipedia.org/wiki/Webkinz