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Started with a small shop in hiroshima in 1994.
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Being a company that sells high quality casual clothing at low prices was a big hit in all of Japan.
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Seeing that his business was already successful in 1998 had more than 300 stores, after the good positive results that had in Japan.
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Yanai decided to expand its business and started in the UK, but did not have much success since they were very small shops located in the suburbs of the cities. Which was not successful.
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Yanai had to close the stores she had opened in the UK as they were not successful.
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Yanai. change of strategy, its new strategy is based on opening big stores in major cities of the world, its first big store was in New York
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During these two years his company grows enough to have 54 stores a have 92.more some 25 flagship stores that had in Paris and London
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The company already had 26 stores at the time in Asia , but increased to the end of 2010 including a flagship store in shanghai and yanai plans to open another 500 stores in the next 5 years. Mainly 40 in china and also intends to open stores in india and brazil.
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Yanai decides to hire the German designer Jil Sander in order to keep the company in growing.
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The new collection only came out in certain stores, this meant a benefit to the yanai company for more than Y48.9 million.