-
Period: to
First came out to present day
nfk;sdlhyufosp; -
The first product of Under Armour
Kevin Plank was the founder of under armour. This was the first under armour product. He though that there needed to be something that keep athleted dry. -
How it effected athletes
Twelve college football teams and ten NFL Football teams began wearing under armour clothing. Under Armour's first major sale was for football teams for their uniforms. -
Under Armour company makes a deal
Under Armour makes a deal with Sports Robe. With wardrabe and uniform providers for thr Warner Bros. -
Under Armour in Films
Under Armour received its first big break when Warner Brothers contacted Under Armour to outfit its two upcoming films. In one of the films this girl wore under armour. (the picture is a guy from the movie Fast Five) -
National Print Advertising
The Under Armour Company begins national print advertising. It also provides apparel for the XFL football leagues. -
Spreading to more than just men
The Company of Under Armour starts to look in more about coming up with women's aparel line. They hoped to duplicate its immense success with male athletes. -
More available
Under Armour gear becomes available in over 2,500 retail stores. It also had sales of $55 million. -
Womens Gear
The Womens Performance Gear product was officially launched in retail outlets. It was also launched on the company's website. -
Shoes
UA entered footwear, a notoriously competitive market. It began with football cleats, but now makes everything from trainers to high-tops. -
Stores
Under Armour opened their first store outside of North America around this year. This store was located in Edinburgh, Scotland. -
Basketball shoes
Basketball shoes are released. Under Armour Inc. is trying to take on competitors with the release of the basketball shoes. -
Competition
The "What's Beautiful" competition is lanuched. It is redefining the female athlete.
