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Henry, Hilal, and Herman Hassenfeld brothers who had emigrated to the US from Poland found an enterprise in Providence, Rhode Island
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They produced hat liners and pencil-box covers
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The company was incorporated under the name Hassenfeld Brothers Inc.
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During the Great Depression, they produced textile ventures and the first toys of nurses and doctors.
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Manufacturing pencils.
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During the WWII time, they produced pencils and toys
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Mr. Potato Head. First toy to be advertised on television.
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Disney characters. They became the largest private toy company in the US.
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G.I. Joe, a US Marine Corps called “The Lieutenant”. ($40 million sales in 2 years).
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The company changed its name to Hasbro Industries
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Day care business (failed)
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Galloping Gourmet cookware business (failed)
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Two toys were called junior junkie kits (failed)
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poor cash flow in the company.
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Rising plastic prices
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Hasbro acquired Peanuts cartoon characters licensing rights (failed)
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They were forced to suspend dividend payments.
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The CEO and founder Merrill Hassenfeld died at age 61.
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Hasbro focused on simpler toys like Mr. Potato Head.
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Hasbro decided to stay out of the electronic toy business that boomed.
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G.I Joe was reintroduced because military toys became popular again.
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Hasbro introduced its highly successful Transformers line—toy vehicles and guns that could be reconfigured into toy robots.