-
-
A time of change in terms of how to sell products came about in the 1920s. There was a shift in marketing strategies. There emerged the idea of leisure time, like weekends. The marketing and targeting tactics used set up the future and evolution of marketing within the U.S. How to use extra money made from investments (now popular for the general public as well) was new and resulted in genuine marketing compared to decades before. (La Londe 12) -
During the 1920s the availability of stock to the general public became much more prominent. Allowing everyone (white males) to buy stock was seen as a truly American thing because it allowed more people to actively participate in investing and in the economy - the way it should be in a democracy. This was one of the first times this idea was specifically just for investing in the private sector and not war bonds for the government. It also affected consumerism and marketing. (Ott 622) -
The Crash of the Stock Market in 1929 led to an economic depression felt around the world. Borrowing on high-interest rates, due to the gold standard still being in practice, later turned into a bubble of speculation bursting. Bank runs lead to a volatile time of banks failing and rising unemployment. The results of this were higher government involvement in the private financial sector and regulations of banks and even bank insurance. (Levy 361) -
The New Deal offered relief from the Depression. FDR's policies and acts put into place demonstrated the government's new role within the private baking sector of the U.S. economy. This was also used to reestablish confidence for the public. It established types of insurance for banks as well as government oversight. Certain acts established government spending as a positive thing for the economy, especially in the form of useful infrastructure, that provided jobs. (Haymen 37) -
The wartime production that resulted from the U.S. getting involved with WWII was essential to the economy rebounding from the Great Depression and emerging as a dominant global economic power. Despite the partial success of FDR's New Deal acts. Without the high production and manufacturing rate that wartime brought and the influx of capital through this, the economy might not have rebounded the way it did. (Goodwin) -
The consumerism that swept the nation in the late 1940s through to the 1960s was a definitive time due to how it changed the shape of the daily lives of Americans and the look of the economy into a consumer-focused one. Middle-class America was emerging strongly and they were being influenced to buy as many consumer goods as possible. This was part of the generations of recovery from the depression and a boost for the economy after war production disappeared. (Cohen 114) -
In the 1960s and 1970s, the were changes to which types of communities and groups of citizens that were allowed to actually have credit and use it in a real and fair manner. Before ethnic groups, people of color and women were barred from owning credit cards, buying credit, and so forth. New laws emerged that expanded credit to these communities which expanded the use of credit overall in the American economy. This was a movement toward more genuine democratic credit access. (Hyman 201) -
American Corporations begin to outsource labor for their companies and products to other countries due to the lower cost. East Asia and South and North American regions all were popular due to the much lower cost of labor compared to manufacturing within the U.S. This turns the U.S. into a much less manufacturing-based nation. Displays a larger global economic market emerging. (Page 7) -
New tech-based companies such as Google and Facebook which will become major industries and companies represent the emergence of new companies to invest in and new markets. Many new tech-based spin-offs emerge from companies such as Facebook, which created Instagram. This signifies not only a change in the types of products offered to the American public but shows a change in the overall living style of the U.S. and the world. (Tlemke) -
The financial crisis of 2008 was due to an emergence of a housing speculation bubble. Investing in MBS (Mortgage Backed Securities), became popular but when people started to fail on payments it caused a ripple effect across the banking and investing world of the U.S. private sector. There was lots of debate about ways to remedy certain failures or financial struggles of big investment banks. This included the debate about government involvement. (Tooze 169)