TN Marketing Business Timeline

  • TN Marketing founded direct mail affinity business.

  • Period: to

    1998 - 2008

  • TNM tests and launches several digital site concepts.

  • Direct mail revenue peaks at 34MM.

  • TNM makes decision to invest in a subscription model.

  • TNM launches first subscription model website.

  • TNM makes the decision to scale back DM acquisition.

  • Invests all acquisition into digital model.

  • Stops direct mail acquisition.

  • Acquires 100,000th member.

  • TNM has 15 sites and acquires its 225,000th member.

  • Growing at 40% per year, sales in over 170 countries.

  • TNM now has Premium, Gold, and Platinum memberships.

  • 17 communities, 3.1+ million registrants.

  • 350,000 members, 60,000 Gold members.