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The History Of Snapchat

By Marissa R
  • The 3 creators of Snapchat meet at Stanford University

    The 3 creators of Snapchat meet at Stanford University

    Evan Spiegel, Robert "Bobby" Murphy, and Frank Reginald "Reggie" Brown IV meet at Stanford University in 2010.

  • "Picaboo" is born

    The Snapchat creator trio release their first version of Snapchat named "Picaboo"

  • Picaboo becomes Snapchat

    Picaboo is a name already used by another organisation so they rebrand to avoid any confusion down the line in late 2011

  • 1 Million Daily Active Users Achieved!

    By the end of 2012 Snapchat had 1,000,000 active daily users

  • Snapchat achieves 100,000 daily users

    In early 2012 Snapchat has 100,000 daily users!

  • Snapchat is available on both Apple iOS and Google Android operating systems

  • Snapchat adds video capability

    After a cash infusion by Lightspeed Venture Partners earlier in the year, Snapchat add video capability in addition to still photos

  • Snapchat launch "My Story" and "Filters" features as well as Chat feature

    The feature of the 24-hr display of images to users' followers and the use filters is born. Users can also send 'disappearing' chats now.

  • Snapchat introduces location-specific Geofilters

    In 2014 Snapchat introduced filters that were relevant to users' location. Eg. filters that are relevant to "Gold Coast"

  • Lenses (the dog ears etc) make a debut!

    These "lenses" use image-recognition technology to give users virtual abilities (eg. the cartoon dog ears).

  • 100 Million Users each day!

  • "Memories" feature is born

    This feature allows users to save their snaps taken using Snapchat

  • Snapchat is worth $20 billion and has 150 million daily active users!