The History of Advertising to Children

Timeline created by raechwag
  • The television enters most American homes

    The television enters most American homes
    With most American homes having a television, advertising begins through sponsered TV programs. There are no commercials like we know them today at this point. Advertising on TV is targeted to adults and children, because there is no children's programs, all shows we made to appeal to the whole family.
  • Concern with Cigarette Ads

    Concern with Cigarette Ads
    Parents had issues with Cigarette companies like this one, Camel, using cartoon characters to advertise their product, because they worried that it was trying to target kids.
  • Children's Advertising Review Unit Formed

    Children's Advertising Review Unit Formed
    The Children's Advertising Review Unit is formed to regulate advertisments targeted to children.
  • Advergames

    Advergames
    In the late 90s til today, Children are marketed to in the form of advergames, like this one where you can play a game using M&Ms. Advergames are a combination of a game and an advertisment. Ideal for marketers, because it allows for much more exposure to the brand than commercials do. http://www.youtube.com/watch?v=jPlTrgiE2sc&feature=related
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    Early 1900s

    In the early 1900s, companies created stories for children that included their product. Children were also advertised to though sponsored radio shows, and through school, where principals served as an endorsement.
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    Advertising in 1910

    Companies started to hold contests to encourage children to use their product. One example is the Winchester Rifle Company, which held shooting contests for kids.
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    The 1920s

    Children could join loyalty clubs for various companies. They would recieve prizes and a higher status the more they consumed the product.
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    Mid- Century advertisements

    Besides the use of TV commercials to advertise to children, food product companies created cookbooks teaching children how to cook using their product, and toy and bike ads were fetured on the back of comic books.
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    The 60s

    We start to see 30 secnd commercials like they are today. Intrest in marketing to children grows.
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    The 70s

    Concern with children being exposed to advertsiments grows.
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    The age of advertising on the internet

    Advertiser target children through the internet. Using social media sites, and advergames.