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In 1937, an attempt by Roosevelt to “pack” the Supreme Court by adding new justices caused a backlash. Conservatives in both major political parties formed a coalition that opposed further New Deal legislation. Nevertheless, Republicans struggled to overcome Roosevelt's enduring popularity as President. Led by Roosevelt and later by Harry S Truman, the Democrats kept control of the White House for twenty years.
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The election of Dwight D. Eisenhower as President in 1952 began eight years of Republican rule. Eisenhower called his approach to government “modern Republicanism.” He accepted the basic outlines of the New Deal and never attempted to dismantle the federal bureaucracy. The federal bureaucracy even expanded, as it did in 1953 with the creation of a Department of Health, Education, and Welfare, headed by Oveta Culp Hobby.
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The Republican candidate for President, Senator Barry Goldwater of Arizona, ran on a staunchly conservative platform. Facing Democrat Lyndon B. Johnson, Goldwater opposed government activism, including social security, federal civil rights laws and antipoverty programs. He also demanded a military buildup against a possible Soviet attack.
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Some of these critics joined to form the American Liberty League. Established in 1934, this organization included both industrialists and politicians. The Liberty League sought to teach respect for the rights of individuals and property and to underscore the importance of individual enterprise. All of these values, members claimed, were being undermined by FDR's large government programs.
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The sexual revolution was another source of conservative concern. The use of the new birth control pill encouraged promiscuity, critics said. Also, after the 1973 Supreme Court ruling in Roe v. Wade legalized abortion, anti-abortion forces launched a campaign to overturn that decision. The movement for gay and lesbian rights further angered many conservative Americans.
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The growing strength of conservatives in the Republican Party gave Ronald Reagan the GOP presidential nomination in 1980. During the campaign, Reagan seized on growing discontent. His attacks on incumbent Jimmy Carter's handling of the economy were particularly effective. Criticizing Carter's economic record, he poked fun at the President's use of technical language.