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Social Media Campaign Launch
This is a kick start of the chicken supply chain's campaign, given the situation where the Covid-19 hits very hard, we decided to start the campaign online instead of offline. -
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Social Media Campaign
The series of online event/activities will be launched online until the end of November which include the element of campaign exit in the communication series. -
Meeting with CP sustainability team + their subsidiary company
Meeting with CP sustainability team to initiate the conversation around traceability and sustainable consumption and production. -
Rationale: PM2.5 and chicken supply chain
This is an internal work to prepare the media kits to be ready before the campaign kick off. -
MSP meeting with NGOs in Bangkok
This is a kick off meeting with potential MSP members based in Bangkok, to agree on way of working, goals and receive their recommendation how to expand the network. -
change.org petition launch
The change.org will be used as platform for public to take action to support the campaign asks. -
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change.org petition running
The change.org will be used as platform for public to take action to support the campaign asks. This platform will be running throughout the year. -
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Consultation with international expert from Oxfam's network
This works aim to increase our value when engage with supermarkets, we are planning to provide technical support to supermarkets to enhance their capacity to increase their scores. -
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Scorecard research and OTC
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Online Chicken Spike
This will be a virtual spike as the situation is not allowed us to organize spike offline. -
Guideline writing expert on board
To hire writing expert to assist the MSP members when developing the guideline. -
Engaging with new nano and macro influencers for Dear Consumer Campaign
This is to engage with influencers to help amplify consumer voices and our campaign asks. -
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Engaging with new nano and macro influencers for Dear Consumer Campaign
This is to engage with influencers to help amplify consumer voices and our campaign asks. -
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MSP Guideline development
To work with MSP members to develop voluntary guideline for sustainable consumption and production proposing to the government authorities. -
2nd Chicken Video Launch (introducing Haze-Free chicken) (Online)
New Chicken Video will be launched to keep the momentum of the campaign and tell more stories about why sustainable consumption and production of chicken supply chain is important. -
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2nd Chicken Video Launch (introducing Haze-Free chicken)
New Chicken Video will be launched to keep the momentum of the campaign and tell more stories about why sustainable consumption and production of chicken supply chain is important. -
Capacity building workshop for supermarkets
Workshop with supermarkets to exchange knowledge and bring our support to help their scores increased. -
MSP meeting in Chiang Mai
MSP meeting in Chaing Mai is critical where most of the impacted communities is living and affected by the unsustainable maize production. -
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Scorecard OTC period
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Online Photo Exhibition
This photo exhibition will be about how food frontliners means in the food consumption and production cycle especially during the COVID-19 pandemic. -
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Online Photo Exhibition
This photo exhibition will be about how food frontliners means in the food consumption and production cycle especially during the COVID-19 pandemic. -
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Exit Video
To wrap up the work of SWITCH ASIA project, informing the public of our achievement. -
Exit Video
To wrap up the work of SWITCH ASIA project, informing the public of our achievement. -
Meeting with supermarkets for guideline's input
To meet with supermarkets to get their inputs for the draft guideline developed by MSP members. -
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Meeting with supermarkets for guideline's input
To meet with supermarkets to get their inputs for the draft guideline developed by MSP members. -
Scorecard Launch
This will be to launch the scorecard result for Y4 as well as an assessment of scorecard for Y1-Y4. -
Online Public Forum for retailers on sustainable sourcing and SCP
Organize online public forum for retailers to raise the issues about sustainable sourcing, traceability and sustainable consumption and production as an project exit. -
Reporting period
This will be for the team to start writing the report and submit for approval. -
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Reporting period
This will be for the team to start writing the report and submit for approval. -
Public launch of MSP Guideline
To launch of MSP Guideline online as a main output from the project.