Sports Marketing Timeline: The New York Yankees

  • Established

    Established
    The New York Yankees baseball team was established in the year of 1901. The team has been in the American League ever since.
  • Name Change

    Name Change
    Before the name was changed to the Yankees in 1913, they used to be known as the New York Highlanders.
  • First World Series

    First World Series
    The Yankees won their first World Series in 1923 aginst the New York Giants.
  • The Best MLB Team of all Time

    The Best MLB Team of all Time
    Murderer's Row, arguably the best baseball team of all time. This incredible team won the World Series by the reigns of Babe Ruth and Lou Gehrig.
  • Yankee Global Enterprises

     Yankee Global Enterprises
    The family of George Steinbrenner purchased the team in 1973. Sadly, he died in July of 2010.
  • Derek Jeter MLB Debut

    Derek Jeter MLB Debut
    Derek Jeter debuted in the MLB in 1995. Not only was he drafted out of high school, but he was named rookie of the year in his second MLB season. He helped the Yankees win the World Series in 1996, 1998-2000, and 2009. He is nicknamed "Captain Clutch" and "Mr. November" for holding the highest batting average in the playoffs, .321.
  • Alex Rodriguez

    Alex Rodriguez
    He joined the Yankees in February of 2004. He was the MVP in 2003, 2005, and 2007.
  • Worldwide Recognition

    Worldwide Recognition
    According to Forbes, in 2013, the Yankees were the highest valued sports franchise in the United States and the fourth in the world, with an estimated value of approximately $2.3 billion.
  • Joe Torre

    Joe Torre
    Arguably one of the best MLB managers of all time, Torre is the only major leaguer to achieve both 2,000 hits and 2,000 wins as a manager. He was manager of the Yankees from 1996-2007. Under Torre, the Yankees won 4 World Series.