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Coupons
The coupons for Pure Soul coffee will offer a free donut for each large coffee bought, they will be distributed in the local newspaper and in magazines because that’s a good way to reach our market target.
This promotional strategy will improve the image of the restaurant because people who will come to have a coffee with their free donuts and they will see that our restaurant has good drinks and food and they will be able to tell that to their friends -
Product Sample
Pieces of different cakes that we have will be offered in front of our store,because if people likes our they will directly know where it s without having to thinking our searching and they maybe will directly go to our cafe just after having try the cakes because they want to try our cafe or buy a cake, so this strategy will improve our sales and maybe bring new customers. -
Period: to
Promotion Month
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Cupon Plans
The coupon plan will be a little card that will be stamped for each coffee bought and when you have 10 buffs you have a free coffee with a cake, I selected this form of promotional strategy because it creates a brand loyalty and it can encourage people to come. This strategy will improve the image of the restaurant because people will come back to get closer to their free coffee and cake and they will bring friends who will also get a card . -
Traffic Builders: keychains
A little coffee keychain will be offer for $5 spent in our store and a Toy and a little game book will be given for the purchase of a kid menu,I chose this strategy because people always like free things and the toy with the kid menu will make the kids want to go there . This strategy will improve the image because people will be happy to have a gift so they will have a better image of the restaurant and the toy and the game book will make adults come in family and so make them spend a good time -
Incentives : Free coffees to win
For a month each coffee and other drinks will have a sticker on it, and about 1/20 coffee cup has a winning sticker that gives them a free 5$ coupon for everything in our cafe, and 1/200 will have a winning coupon that gives 1 free week of coffee and cakes (1 coffee & 1cake of their choice free each day for 1 week), that will improve the image of the restaurant because people will want to win so they will come frequently and maybe spend more money.
