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We will hand out k-cups for people to make coffee at home and possibly come back for more
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We will hand out coffee mugs that allow for one free fill of coffee to get more people into the store trying our coffee and seeing if they like it.
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For those people who came back to fill their mugs as well as who came in for coffee, we will enter them into a sweepstake that allows them to possibly win a free month of coffee. The more times they come to the shop, the more times their name goes into the drawings.
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For the people who hadn't won the sweepstakes will receive a coupon for half off of a coffee.
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Now that we had steady customers we can set up a long term plan with coupons were if they collect 10 slips, one comes with each coffee, then you get a free coffee.