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a small free sample of the new flavors of the coffee, so it could have a chance to increase business because people want to try the new flavors
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the customers get a free tervis tumbler if they buy coffee on a certain date, and then the customers can come back on a later date and use that same cup and they would obtain a discount
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if the customer spends $50 on coffee that day they have a chance to win free coffee for 6 months
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if the customer buys 7 coffees they get the 8th one free
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The customer get a percentage off the coffee, the coupons will be distributed by direct malling because it can be given to the most people.
