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Pure Soul Promotions
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Incentive Promotion
For each purchase, one ticket will be entered into the drawing for a free trip for 4 to stay at a beautiful beachside resort at Venice Beach in California. Offer starts October 17 and ends November 10. This promotional strategy increases the image because we are willing to give away a vacation, which is expensive, to a random customer. -
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Coupon Plans
This coupon plan is a punch card that after the purchase of andy 10 coffee drinks, you get the 11th one free. I selected this form of promotional strategy because the customers have to keep coming back in order to get their free coffee drink. This increases the image of the restaurant because it creates loyal customers that could spread good things about our company, taking the focus off the ecoli incident. -
Traffic Builder
The first 30 customers on October 23 will recieve a free coffee cup after their purchase is made. I selected this form of promotional strategy because customers have to make a purchase in order to recieve the coffee cup, so customers will buy something in order to recieve a coffee cup. This promotional strategy increases the image of the restaurant by once again showing they are willing to spend money on their customers, and that customers mean a lot to them.