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Incentives
To get people's attention off of the newspaper, and to just get people's attention in general, having a contest or a sweepstake would get people interested in our coffee shop. The sweepstake will be guessing the number of chocolate chips in a huge jar. The winner gets a free month of "Pure Soul" (one item a day) and 4 tickets to the local movie theatre. -
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Coupons
Coupons were available at the shop, on the website, and in the newspaper before this date. The coupon is "Buy a Pumkin Spice coffee, get a free halloween cookie". This coupon is valid for one day, Halloween, because it will draw people in for that one day. But, coupons will be handed out that day for people who go. It will be a coupon plan: Buy 5 small coffees, get a free Large coffee. -
Product Samples
We'll start selling more bakery products at Pure Soul. There will be small free samples like donuts, pumkin bread, and more. These will help those products sell because then people will buy them after trying them. Also, people will come into the shop more because they love free samples.
