Product Launch Timeline

By tonyd13

  • Initial Tasks

    • Choose and register main company domain
    • Choose and register eye cream front end domain
    • Signup company for Paypal
    • Signup company for Authorize.net account
  • Period: to

    Launch

  • Begin Web Development on main site.

    Begin Web Development including building the shopping cart, tracking system, inventory system, overal integration. Tony will need images/videos and product descriptions from team.

  • Longtail Keyword Research

  • Complete Rev1 of main site.

  • Begin SEO Campaign on main site.

    Onsite SEO
    Link Building
    Search Engine Submitting
    Outside blog and article writing/submission

  • Social Campaing Start

    Facebook and Twitter Social start / Non PPC

  • Landing page creation

    Create three landing page styles for the eyecream product for testing.

  • Initial Product PPC Launch

    Google/Bing PPC Start
    Facebook PPC Start
    Multivariate Testing Start

  • 1st Month PPC complete

    Add One-time offers
    Prune unproffitable keywords
    Focus budget on highest converting keywords

  • 2nd Month of PPC Complete

    Add Continuity program
    Test forced and non-forced continuity