Pregnant Youth Master Calendar - DRAFT (subject to change) By ButtercupD Period: Mar 1, 2011 to Jun 1, 2011 WEBSITE CREATION, DEV AND LAUNCH Period: Apr 27, 2011 to May 7, 2011 RFP PROCESS FOR MOBILE APP Period: May 8, 2011 to May 21, 2011 DISTRIBUTE RFP AND VENDOR SELECTION FOR MOBILE APP Period: May 15, 2011 to May 30, 2011 DEVELOP MARKETING STRATEGY FOR MOBILE APP AWARENESS Period: May 15, 2011 to May 30, 2011 DEVELOP SOCIAL MEDIA CONTENT STRATEGY Period: May 21, 2011 to May 30, 2011 MOBILE APP DEVELOPMENT Period: Jun 1, 2011 to Jul 15, 2011 IDENTIFY KEY INFLUENCERS AROUND CA Period: Aug 1, 2011 to Nov 30, 2011 OUTREACH PROGRAM Period: Aug 1, 2011 to Nov 30, 2011 CONTENT CREATION (DOESN'T INCLUDE BUDGET FOR PRODUCTION)