Pregnant Youth Master Calendar - DRAFT (subject to change)

WEBSITE CREATION, DEV AND LAUNCH

Period: Mar 1, 2011 to Jun 1, 2011

RFP PROCESS FOR MOBILE APP

Period: Apr 27, 2011 to May 7, 2011

DISTRIBUTE RFP AND VENDOR SELECTION FOR MOBILE APP

Period: May 8, 2011 to May 21, 2011

DEVELOP MARKETING STRATEGY FOR MOBILE APP AWARENESS

Period: May 15, 2011 to May 30, 2011

DEVELOP SOCIAL MEDIA CONTENT STRATEGY

Period: May 15, 2011 to May 30, 2011

MOBILE APP DEVELOPMENT

Period: May 21, 2011 to May 30, 2011

IDENTIFY KEY INFLUENCERS AROUND CA

Period: Jun 1, 2011 to Jul 15, 2011

OUTREACH PROGRAM

Period: Aug 1, 2011 to Nov 30, 2011

CONTENT CREATION (DOESN'T INCLUDE BUDGET FOR PRODUCTION)

Period: Aug 1, 2011 to Nov 30, 2011