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Pepsi and Coke
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Coke's First Bottling
In a candy store in Vicksburg, Mississippi, Joseph A. Biedenharm, the store owner, had a bold idea to bottle Coca-Cola in glass bottles called Hutchinsons. However, the company wasn't fond of the idea and did not accept the idea until a few years later, since the beverage was mainly fountain sold at that time. -
Pepsi's Logo
When Pepsi first came out into production, it was originally entitled "Pepsi-Cola" and the logo stayed that way until the present day logo came to mind in the mid-20th century. -
Coca-Cola Begins Packaging Coke in Bottles
The company reaches a firm agreement and offically accepts the idea of the soda being packaged in glass bottles and cancels all fountain sold Coke. -
Pepsi First Bottle Packaging
Caleb Bradham, the inventor of Pepsi, decided it was time to produce and offer Pepsi-Cola into bottles, since the demand for the drink began to rise very dramatically. The franchises were officialy established in Charlotte and Durham, North Carolina. -
Pepsi's Expansion
Pepsi's bottling network expands up to 40 frachises and sells more than 100,000 bottles a week all over the country. -
Birth of the Contour Bottle-Coke
Bottlers worried that the straight-sided bottle for Coke would be easily confused with imitators.The Company asked glass manufacturers for ideas on the new bottle. One company offered a design that gained enthusiastic aprroval from the Company, and later became known as the contour bottle. It is now one of the most recognizable icons in the world. -
Coke's Target
At the time, Coke was mainly targeting older audiences. By the late 1920s the sales for older audiences who liked Coke started to go down. The company decided to target the younger audience, even featuring kids in ads. It became a nationwide success, every child in the country were having a Coke and were enjoying themselves. -
Packaging Innovations-Coke
For the first time ever, people could buy diffferent sized bottles of Coca-Cola. Packaging sizes were from between 10 to 24 inches long. -
Pepsi Packaging Expands Globally
By 1974, packaging plants of all kinds for Pepsi Co. were being implemented all across the world, targeting numerous kinds of people everywhere; the young, old, and even the poor were being Pepsi globally. This event especially took a huge leap when the first ever Pepsi bottling plant was made in the Soviet Union. -
Recyclable Bottles-Coke
Coca Cola introduced the world to the two litre PET plastic bottle. It became popular for a lot of reasons: it doesn’t break; it’s re-sealable, lightweight and recyclable. -
Aluminum Bottles-Coke
Coca Cola launched a new Contour Bottle made out of aluminum called the ‘M5’ (Magnificent 5)